Dramatic MS billboards a shocker

[ActiveMSers]

As an advertising copywriter, I thought these multiple sclerosis billboards were especially well done and great to raise awareness. They definitely grab your attention. These were published in Europe with the taglines:

(Man, full body)
Multiple sclerosis interrupts the nerve tracts.
This leads to incontinence, impotence and paralysis.

(Woman)
Multiple sclerosis interrupts the nerve tracts.
This leads to paralysis and speech impairment.

(Man Arm)
Multiple sclerosis interrupts the nerve tracts.
This leads to coordination impairment and pain.

Agency: Advico Young & Rubicam, Zurich
Creative Directors: Daniel Comte & Urs Schrepfer
Art Director: Marietta Albinus
Copywriter: Martin Stulz
Photographer: Peter Hebeisen